IBA 2012 Impressions
For all of you who did not have the time to visit us during IBA 2012 we show a selection of pictures taken of our booth. Our concept attracted a big crowd. We were very satisfied with so much positive feedback.
3rd Generation Family Business Brante in Bad Oeynhausen / Germany
Mr Andreas Brante & Mrs Sabine Marzian-Brante took over the business in 1994. To distinguish themselves from the rest, they aimed for a unique selling feature: the typical mineral brine (saltwater) from the therapeutic baths in their home town. Inventive recipies for bread and buns, highly qualified personnel and extraordinary shop fitting all form part of the immense growth of their business.
The owners believe in traditional values and do not compromise when it comes to quality, trust and customer service. This consistency also applies to the design of their shops. The new café in Klosterstrasse moved from one end of the street to another expanding from 30sqm to 100sqm. After the € 200.000 relocation, the shop now offers 30 indoor and 18 outdoor seats and is equipped with only the best and the finest materials up to the wallpaper. Unique feature and sight is an expensive 15 sqm salina inside the shop which provides an inimitable ambiance and climate.
Korte Einrichtungen developed the sophisticated concept. One of the highlights is an „extractable“ sales counter. The pull-out presentation moves the merchandise towards the passersby and offers an excellent display of the merchandise. „You will be successful only when you do it right. Don´t save money in the wrong places“ states Brante in view of his clearly increased sales.
The business was founded in 1934, and nowadays it has 8 sales outlets with a total staff of 50. For details see www.FeinBaecker-Brante.de
Tricky Noodles
Together with Korte Einrichtungen, Birgit & Harald Laufs of Lange Bakery from Salzkotten / Germany developed an efficient and successful noodle concept.
Often enough the question is how to push sales in the gastro sector without increasing labor and material costs. The Lange bakery owns 45 shops and has profound experience in the snack business which makes up 25% of their total turnover. Based on their knowledge, they approached the new field of „noodles“ focussing on a high quality product, efficient production and easy finish in the shops. Noodles are pre-cooked in the production facilities and are distributed as individual servings to the shops where the staff can easily finish the meal in the wok in less than 5 minutes. The system is simple: customers chose from 4 types of noodles and 5 different pastas - a bestseller for all age groups.
Apart from the product quality, the location itself is immensely important. Korte staff elaborated the concept for a space increase by one third, the counter has become an eye catcher in bright red color. At the same time, shop fitting is reduced to a minimum where the merchandise should catch the attention. Black color dominates the areas where merchandise must be in the center of attraction and the black background of the bread shelves offers another advantage: gaps cannot be seen easily.
Lange concentrates on what is essential. Production is centralized, the space in the counter is chosen wisely for efficient snack and baked goods presentation – and the noodles, of course.
Schaefer’s from Rodgau (Frankfurt area) delivers excellent snack competence – Korte Einrichtungen implemented a successful new concept
This baker had to work hard for his success with shops in difficult locations. But he made it into the modern new world of coffee & snack without losing track of his roots: the high quality product. Three years ago, they never spent a thought on the gastronomical aspect but in the meantime Schaefer`s remodeled three of their six shops implementing an entirely new concept. Korte Einrichtungen found the right top-class means of presentation.
Schaefer’s took up the challenge and prepared every little detail well. Korte Einrichtungen gave lessons on snack preparation and presentation. For lunch they offer salads and baked goods. In the afternoon, snacks are reduced to one tray and the shelves are filled with cakes and round tortes.
Schaefer’s is extremely happy with their new success. Most of the increase is owed to the new modules, but even sale of the classic baked goods has increased by five percent.
Bakers in a similar situation may learn from Schaefer’s because it demonstrates that you can run a premium café without neglecting a bakery’s core competence. Schaefer’s policy: “We don’t do anything special – we do the simple things especially good.”
Korte Einrichtungen supports Scholars of the Bakery Trade
In early April 2010 we supplied the shop interior for the German Bakery Academy (Akademie Deutsches Bäckerhandwerk). This institute is Germany’s leading service provider for training and consulting, combining all associations and their professional schools as part of the organization. Korte Einrichtungen delivered a front baking station which presents excellent training conditions especially with respect to coffee expertise and the gastronomical aspect.
Korte Einrichtungen supports Scholars of the Bakery Trade
In early April 2010 we supplied the shop interior for the German Bakery Academy
Korte Einrichtungen supports Scholars of the Bakery Trade
In early April 2010 we supplied the shop interior for the German Bakery Academy
Korte Einrichtungen supports Scholars of the Bakery Trade
In early April 2010 we supplied the shop interior for the German Bakery Academy
Korte Einrichtungen staff member Mr Harald Krebs from the Karslruhe office teaches regularly at the German Bakery Academy focusing on the gastronomical aspect and sales issues.
We would like to thank everyone for their visit to our booth during InterNorga 2010 in Hamburg.
Korte Einrichtungen wins IBA Trophy 2009
For the 4th time the renowned “IBA Trophy” was awarded during the recent IBA exhibition in Duesseldorf for the most innovative shop fitting concept for the baking trade. This year, the publishing company BackMedia awarded Korte Einrichtungen this desired trophy for their innovative shop fitting concept “Nostalgia” which caused a true sensation during IBA 2009.
Korte Einrichtungen will again exhibit their innovative concepts during InterNorga in Hamburg/Germany from 12 through 17 March 2010.
We would like to thank all their guests for visiting. Everyone contributed to make IBA a great success.
Competitive advantage within a challenging market will enable you to win and retain clients. It will help you to generate more business and improve the focus on your core skills.
Focusing on what is essential but with love for the detail – this approach enables us to offer the perfect shop fitting solution to our clients from different lines of business. We chose the optimal custom tailored solution for your business in a constantly changing market and accompany you from your first business idea to the final realization of shop fitting and the marketing of your project.
All furnishings and shop fitting objects are manufactured in our production facilities at Korte Einrichtungen in Kuerten near Cologne in Germany.
Korte - our ideas enable your competitive advantage through first class shop fitting.
